Campaign

For the Father’s Day Sale campaign, I led the development of a cohesive brand experience across multiple platforms, including a catalog, homepage feature, mobile designs, and in-store signage. The campaign aimed to showcase the softer side of fatherhood through humanistic portraits that celebrated why Dad is the best ever. I oversaw the concept and photo art direction, collaborating closely with a junior designer to ensure all visuals aligned with the seasonal direction and campaign narrative. This approach created a unified and emotionally resonant project across all touchpoints, from digital to in-store.